BD & Marketing Hot topics
Some examples of current hot topic areas include:
| Focus Area | Example hot topic |
| BD Basics | BD 101 - Developing your unique BD style |
| Bids | LGC 3 Step Guide to Best Practice Bids |
Business Planning | Writing and executing marketing and business development plans Monitoring and measuring business development success Developing a corporate communications strategy |
BD Housekeeping | Understanding the 4Ps of business development The power of storytelling – best practice internal communications Tracking BD ROI – effective BD budget management Facilitating meaningful BD calls and meetings |
Campaigns | Running an effective business development campaign Turning information into insight : developing thought leadership |
Clients | Developing a key account management program Client feedback and the art of client listening Client analytics- developing tools for measuring client account profitability Establishing and sustaining effective client relationships Developing a client secondment program Securing client engagement – client feedback, managing events, webinars Understanding a client’s sales cycle The A to Z of value added support |
Directories | Making the most of the legal directories Best practice tips for drafting submissions Advisory support on selecting referees and dealing with interviewers Managing the directories calendar |
PR | Best practice PR – handling and maximising the media Brand & Creative - embracing your visual identity |
| Pricing | Understanding and leveraging alternative fee arrangements |
Social Media | Harnessing the power of social media Making the most of LinkedIn Enhancing your use of Twitter Best practice blogging |