About LGC
Delivering the gold standard in Africa marketing and business development
We work with clients interested in accessing and leveraging the wealth of marketing and business development techniques and processes that have made high growth global professional service firms successful in winning invaluable work and retaining profitable client relationships.
With a primary focus on firms in the legal, accountancy, IT, real estate and financial services sector, we work with clients to develop sustainable marketing and business development frameworks whilst increasing revenue streams and cultivating profitable client relationships.
Our passion is service excellence and our organisation’s mandate is to equip independent African professional service firms with vital marketing and business development tools and best practice.
The objective is to ensure our clients retain their business identity and independence whilst being able to successfully advance locally and on the international stage.
OUR FOUNDER
With over 20 years of working experience as both a legal practitioner (UK qualified solicitor) and business development professional within global law firms, Cynthia Lareine has an internationally established reputation as an experienced and dedicated business developer and relationship manager who is 'proactive, pragmatic, and passionate' about marketing and business development.
Cynthia has an established track record of converting strategies into measurable business and revenue objectives through marketing and business development. Having lived and worked in Africa, Cynthia understands the cultural nuances of operating within an African context and has extensive experience of partnering with and advising African companies in multiple sectors. Cynthia has global and practical insight into key account management, client relationship development, strategy and planning, network and partnership building, pitch and proposal management, and brand profiling in the professional services sector across Africa, the Middle East, North America, Europe, and Asia Pacific.
To learn more about Cynthia Lareine, LGC Africa’s founder, we invite you connect with her on LinkedIn.
Cynthia has an established track record of converting strategies into measurable business and revenue objectives through marketing and business development. Having lived and worked in Africa, Cynthia understands the cultural nuances of operating within an African context and has extensive experience of partnering with and advising African companies in multiple sectors. Cynthia has global and practical insight into key account management, client relationship development, strategy and planning, network and partnership building, pitch and proposal management, and brand profiling in the professional services sector across Africa, the Middle East, North America, Europe, and Asia Pacific.
To learn more about Cynthia Lareine, LGC Africa’s founder, we invite you connect with her on LinkedIn.